Het beste CRM-systeem draait niet om de software

Reading time: 3 minutesEen nieuw CRM-pakket lijkt soms dé oplossing voor versnipperde klantinformatie en weinig commerciële grip. Toch ontstaat succes niet door software alleen. De echte vraag is: wordt het systeem goed ingericht, gedragen én gebruikt? Het beste CRM-systeem voor jouw proces staat of valt met de implementatie- en adoptiepartner.
Bluecore Summer Outing: Enjoying Le Petit De Heer Kocken in Vught

Reading time: 2 minutesEvery year, Bluecore organizes a summer outing with the entire team just before the holidays. This year, due to the extreme heat, we opted for a relaxed, cool day. We spent our Bluecore summer outing at Le Petit De Heer Kocken in Vught.
What is the best CRM for wholesale?

Reading time: 3 minutesThe wholesale sector is growing again, but the market is by no means relaxed. Margins are under pressure, customers expect more digital service, and price increases remain a theme. Precisely then, you need control over customer data, commercial opportunities, and processes. Which CRM solution helps wholesalers to practically organize that overview?
Visiting Rijk Zwaan with Aurea CRM

Reading time: 2 minutesSometimes technology, collaboration, and a passion for innovation come together in a special way. That was the case during the visit of Aurea's Portfolio Director, Sebastian, who started his European tour of suppliers, partners, and customers from El Salvador, and we had the honor of being the first European partner on his agenda.
CRM adoption strategy – creating buy-in and getting users excited
Reading time: 2 minutesA CRM project lives or dies by the CRM adoption strategy. Without enthusiastic users, even the most innovative system will not be implemented. On this page, we discuss how to organize adoption and get users on board. Why CRM adoption is crucial Many organizations implement a CRM system and then assume employees will automatically work with it. In the [...]
Why choose Aurea CRM?
Reading time: 4 minutesFor many organizations, the success of customer relationship management stands or falls with the CRM system. You want one central place for all customer information, but also the flexibility to customize processes and data to your needs. Aurea CRM has been around since 1988 and combines an integrated solution with innovative technology. Bluedesk is a Gold Partner of Aurea and is responsible on behalf of Aurea […]
“Seamlessly integrate with business processes”: Bluedesk CRM is Benelux partner SpiceCRM

Reading time: 2 minutesBluedesk CRM announces that the company has officially become a partner of SpiceCRM, an internationally recognized and highly flexible CRM solution from Austria. With this collaboration, Bluedesk CRM strengthens its position as a full-service CRM specialist for organizations of all sizes in the Benelux. “SpiceCRM is known for its high degree of customizability and ease of use,” explains Bluedesk CRM director Michiel Vink. “The [...]
Bluescan: the first step towards more customer-centric work

Reading time: 2 minutesGood preparation is half the battle. That's why, before we embark on a CRM implementation project, we first get to know your company better through the Bluescan. During this strategic session, we lay the foundation for a successful implementation. And did you know that you can now also purchase the Bluescan as a separate product? It's time to get to know you more [ ]
Leolux: a smart process for custom-designed furniture

Reading time: 2 minutesLeolux has been a constant fixture in European design for decades. Thanks to continuous innovation in both its collection and production methods, the company continues to evolve. Nowadays, CRM plays an important role in this. Lovers of beautiful interiors are always amazed by the Leolux Experience Center in Breukelen. In a space […]
What is CRM actually?

Reading time: 3 minutesWhat is CRM? With rapid new developments in the CRM market, the understanding of the term itself is also changing. How significant is the ‘Customer’ share in CRM still? Yes indeed, CRM primarily revolves around service provision and sales. But CRM is more than that. Time to revise the definition!