Leolux has been a staple of European design for decades. Thanks to continuous innovation in both the collection and production methods, the company continues to develop. Nowadays, CRM plays an important role in this.
Interior design enthusiasts are always amazed in the Leolux Experience Center in Breukelen. In a space of over 3500 m², they can view the latest collections of designer furniture. These aren't just beautiful pieces of furniture: Leolux is internationally renowned and has the privilege of showcasing its creations at prestigious trade shows like Milan Design Week.
In the Experience Center, customers can have the furniture they fall in love with completely customized to their wishes. Whether it's the fabric, colors, dimensions, or seat height – the interior design specialists will put together a custom Leolux, Pode, or Évidence product.
From quote to factory
The specialist at the Experience Center will process these wishes into a quote in Aurea CRM. In this system, the customer is then linked to a local Leolux dealer, so that the delivery of the piece of furniture can be handled locally.
Once a quote has been approved, it is immediately forwarded to the ERP system, which automatically generates the corresponding production orders. Employees in the factory can then see exactly what is expected of them: which products they need to make, in what order, and with what specifications.
Thanks to this streamlined link between sales and production, there is no miscommunication or duplication of work. Invoicing also runs through the ERP system, ensuring all data remains consistent and the financial process runs smoothly.
Think about the long term
Bluecore has been supporting Leolux with the implementation of Aurea CRM since 2014. Their work ranges from brainstorming process improvements to resolving ad hoc challenges. “Because Bluecore has gradually gotten to know us very well, they also think about the long term,” says John Stikkelbroeck, ICT Team Leader at Leolux. “For example, which projects would be relevant for us? They also provide advice in that regard.”
What John is particularly looking for in a CRM partner? They need to know the manufacturing industry, including all its opportunities and challenges. As an example, he mentions Sales Manager Arthur Loman, someone who knows the world of manufacturing companies from personal experience. “I'm really looking for companies that are active in our industry so they know what they're talking about.”
Connecting the sales team
Not only the Experience Center benefits from a well-functioning CRM solution. Employees of the service department – who visit happy owners of Leolux furniture at their homes to perform repair work – also work based on information from Aurea CRM. Depending on the preference of an field service technician, they process the work orders immediately on their iPad or later on their laptop.
The next step Leolux and Bluecore will take together is connecting the sales team to the CRM solution. Inside sales is already working with it, but the field sales team is not yet. John already knows what advantages this will bring: “Short lines, clear information, and efficiency gains.”
