Wat is het grootste verschil tussen Aurea CRM en andere systemen?

Aurea combineert een compleet pakket van verkoop-, marketing- en servicefunctionaliteiten in één omgeving, zonder extra programmeerwerk. Je schaalt eenvoudig op en kiest zelf de hostingvorm.

Hoe lang duurt een implementatie?

Dankzij onze Blueprint voor Groei zetten we binnen enkele weken een solide basis neer. De precieze doorlooptijd hangt af van de complexiteit van je processen, maar omdat we stap voor stap werken, profiteert je team al snel van het systeem.

Is Aurea CRM geschikt voor het mkb?

Zeker. Het platform is modulair en daarmee geschikt voor zowel mkb‑bedrijven als grote ondernemingen. Je betaalt alleen voor de functionaliteit die je gebruikt en kunt altijd uitbreiden wanneer je groeit.

Hoe verloopt de training van medewerkers?

Tijdens stap 4 van onze aanpak draait alles om gebruikersadoptie. In wekelijkse sprints leveren we functionaliteiten op en trainen we medewerkers direct. Zo ontstaat draagvlak en worden gebruikers vanaf dag één betrokken bij de nieuwe manier van werken.

Kan ik later modules toevoegen?

Ja, Aurea is volledig modulair opgebouwd. Je kunt starten met salesfunctionaliteiten en later marketing of service toevoegen zonder nieuwe software aan te schaffen Benieuwd of Aurea CRM past bij jouw organisatie? Aurea CRM demo of CRM implementatie advies voor een vrijblijvend gesprek.

Reading time: 4 minutes

Why choose Aurea CRM?

Stef Groenendaal
March 4, 2026
submarine

For many organizations, the success of customer relationship management stands or falls with the CRM system. You want one central place for all customer information, but also the flexibility to adapt processes and data to your needs. Aurea CRM has existed since 1988 and combines an integrated solution with innovative technology. Bluedesk is a Gold Partner of Aurea and is responsible for the Benelux on behalf of Aurea. We explain here why more and more organizations are choosing Aurea.

What makes Aurea unique?

Flexible composition of modules In Aurea, you determine which functionalities you need. The system offers applications for sales, marketing, and service within a single environment, without the need for custom code. This allows you to start quickly and expand when necessary.
Freedom in hosting – You choose where to store your data. Aurea is available in the cloud or on-premises, allowing you to decide where your data resides. This is beneficial for organizations with strict compliance rules.
Quick to implement – Because the standard functionality already covers many processes and no additional programming work is required, Aurea can be implemented quickly. This means a lower investment and rapid value.
One subscription, many possibilities – The platform includes solutions for integration, collaboration, analytics, and artificial intelligence. With these, you can optimize both internal collaboration and external customer contact.
Mobile online & offline – You use the system on mobile, both online and offline. This is ideal for field service teams that want to maintain access to relevant customer data on the go.

Opportunities and benefits of Aurea CRM

With Aurea, you create a 360-degree customer view that goes beyond just sales. Because all customer-related activities, documents, and communication come together in one system, you gain insight from the initial lead to after-sales. The system also offers custom reports so you can always generate management information tailored to your needs. Think about:

Better sales management – Support the entire sales process with pipeline management, forecasts, and follow-up tasks. Thanks to integration with marketing automation, you can warm up leads and transfer them directly to sales.
Service and support – Use cases, service contracts, and field service functions to log and track service requests. Because everything is integrated, you avoid using disparate tools.
Integrations and extensibility Aurea integrates with ERP systems, websites, and marketing tools. Through the Microsoft Teams and SharePoint integration, you can automatically follow up on tickets or opportunities in Teams and save documents as deeplinks in CRM.
Analytics and AI - With built-in analysis tools and AI components, you gain insight into customer behavior, sales opportunities, and service performance.

Our approach to an Aurea implementation

Choosing a powerful system is one thing, but a successful implementation requires a proven approach. At Bluedesk, we always start with a Bluescana strategic session where we map out the current situation, bottlenecks, and ambitions. Immediately after the session, you will receive a roadmap with phases, and after two weeks, a detailed project plan.

Then we go through the five steps of our Blueprint for Growthstrategic sessions and goal setting, rapid setup of a solid foundation, configuration of your specific processes, user adoption, and finally management & optimization. This approach ensures a CRM solution that seamlessly integrates with your processes and grows with your organization.

Practical example

An example of the power of an integrated solution is the case of Leolux. With this designer furniture manufacturer, the CRM was linked to the ERP system, allowing production orders to be automatically generated from CRM and executed accurately. The link with production systems ensures real-time information on orders and inventory. Thanks to the mobile functionality, the field service and service departments have access to customer data anywhere - even without an internet connection. The combination of Aurea and the BlueDesk approach brought clarity and efficiency.

Frequently Asked Questions about Aurea CRM

What is the biggest difference between Aurea CRM and other systems?

Golden combines a complete package of sales, marketing, and service functionalities in one environment, without additional programming. You can easily scale up and choose your own hosting.

How long does an implementation take?

Thanks to our Growth Blueprint, we lay a solid foundation within a few weeks. The exact lead time depends on the complexity of your processes, but because we work step-by-step, your team will benefit from the system quickly.

Is Aurea CRM suitable for SMEs?

Certainly. The platform is modular, making it suitable for both SMEs and large enterprises. You only pay for the functionality you use and can always expand as you grow.

How does employee training take place?

Step 4 of our approach is all about user adoption. In weekly sprints, we deliver new features and train employees right away. This builds buy-in and ensures that users are involved in the new way of working from day one.

Can I add modules later?

Yes, Aurea is fully modular. You can start with sales functionalities and later add marketing or service without purchasing new software.

Curious if Aurea CRM is a good fit for your organization? Aurea CRM Demo of CRM implementation advice for a no-obligation conversation.

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