Retail under pressure? This CRM solution helps 

CRM oplossing retail

Reading time: 2 minutesFewer store square meters. Smaller teams. Sharper margins. For many retail companies, shrinking or reorganizing is no longer a choice, but a necessity. Precisely then, you want maximum control over your customers, your inventory, and your return on investment. What role does CRM play in this? 

Bluedesk CRM becomes Bluecore: what is changing (and what remains the same)?

Bluedesk word Bluecore

Reading time: 3 minutesAfter twenty years, Bluedesk CRM gets a new name: Bluecore. But rest assured: you'll keep the same people, the same way of working together, and the same focus on process-driven CRM. What is changing is that our name now better fits the role we've been fulfilling for a longer time. 

Michiel Vink: “Without a modern CRM, the factory grinds to a halt”

Bluedesk CRM Michiel Vink

Reading time: 3 minutesMichiel's grandfather, Wout van den Boom, was in the resistance during World War II. Carola, the daughter of Jewish manufacturer De Haas, was in hiding with him. Michiel: “After the war ended, my grandfather decided to visit Wierden to see what was left of their factory in oils and fats [...]"

3 Trends in the Manufacturing Industry: From AI to Labor Shortages 

CRM AI trends

Reading time: 2 minutesThe major changes in society and the economy are not bypassing the manufacturing industry either. This leads to challenges, but also to opportunities. What are the trends that manufacturing companies need to consider in 2025? 1. AI is everywhere AI is transforming industries worldwide and has also found its way into the core of industrial processes. Artificial intelligence can support the optimization of production processes, the improvement [...]

From CRM Implementation to Adoption in 4 Steps

CRM implementatie Bluedesk

Reading time: 2 minutesEvery (medium-sized) company knows the problem: you have beautiful new software, but employees cling tightly to old systems and habits. And that's despite the fact that the results of your CRM solution heavily depend on how much colleagues and management embrace the system. In this blog, we share 4 tips for successful CRM adoption. 

No internet? No problem with an offline CRM 

Offline CRM

Reading time: 2 minutesIt may be difficult to imagine, but there are still places where there is no internet available. These could be remote locations in a faraway country, but also a factory in the Randstad where there is a lot of steel. The big question: how do you work with a mobile CRM when you are offline? The World Wide Web nowadays touches almost all aspects of [...]