After twenty years, Bluedesk CRM is getting a new name: Bluecore. But rest assured, you'll keep the same people, the same way of working together, and the same focus on process-driven CRM. What *is* changing is that our name now better reflects the role we've been fulfilling for a longer time.
The Shifting Role of CRM: From Rolodex to Core
Bluedesk CRM was founded at a time when CRM was primarily seen as a system. An application on a desktop, focused on sales and registration. The playing field has completely changed in the past 20 years, explains owner Michiel Vink. “Nowadays, CRM truly forms the core of a business.”
This development is also reflected in our work. Where we once started by implementing CRM solutions, today we more often touch the core of organizations. We don't just work on a system, but on the processes, collaboration, and information provision that determine how an organization functions. This is precisely why Bluecore is a name that fits better.
What Bluecore stands for
The new name was chosen deliberately. Blue stands for the way we work: calmly, carefully, and reliably. This is reflected in how we approach projects, how we communicate, and how we are alongside customers. Core refers to where we are active: the core processes surrounding customer relationships, collaboration, and growth.
This also aligns with Michiel's view of CRM. According to him, CRM is no longer just a digital rolodex for salespeople. “If they see CRM as the core, then everything is driven from that environment.” By this, he doesn't mean that everything revolves around software, but that a well-configured CRM environment increasingly ensures smooth commercial and operational processes.
What remains the same under Bluecore
The new name doesn't mean we're suddenly going to do something different. On the contrary. Our services will remain the same, Michiel emphasizes. “But Bluecore fits much better with what we already do than the name Bluedesk CRM.” The structure and way of working will also remain as you know them. “We will keep the same structure, the same way of working, and the same Contact persons.”
So you can still count on the same no-nonsense approach. Just deliver, keep promises, and think critically. As Michiel himself says: “We do what we say and say what we do.”
CRM shouldn't be an IT trick
What becomes even clearer with Bluecore is our vision of CRM. For us, it doesn't start with software, but with the organization and its processes. CRM remains an important tool, but the starting point lies elsewhere: with how your organization works, where information gets stuck, and what your teams need to collaborate effectively.
In practice, Michiel often sees that CRM is approached too narrowly. “It shouldn't be just an IT department trick, but rather something for the business where technology plays a supporting role.” If you approach CRM solely from a technical perspective, it remains an isolated system. Only when you link it to daily operations will it truly add value.
What sets Bluecore apart
With Bluecore, we make more visible what we've stood for all along. We don't just set up a CRM environment, but ensure that environment connects with the processes that support the organization. Think about collaboration between teams, reliable information provision, and a way of working that grows with your organization.
This also entails a partnership that goes beyond just technology, Michiel explains. “If a client asks us, ‘Can we add that field?’ then I want to at least know why. Not to make a request unnecessarily complicated, but because behind such a question there is often a larger process issue. Perhaps an extra field is indeed the right solution. But it could also be that the real cause lies in duplicate entries, unclear work agreements, or information that gets stuck in the wrong place.”
By asking the question behind the question, Bluecore helps customers keep CRM manageable, logical, and relevant.
Do you have questions about the name change from Bluedesk CRM to Bluecore, or do you want to know what this means for your organization? Please feel free to contact us.
