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CRM waarom het niet om het pakket gaat
Stef Groenendaal

Het beste CRM-systeem draait niet om de software 

Reading time: 3 minutesEen nieuw CRM-pakket lijkt soms dé oplossing voor versnipperde klantinformatie en weinig commerciële grip. Toch ontstaat succes niet door software alleen. De echte vraag is: wordt het systeem goed ingericht, gedragen én gebruikt? Het beste CRM-systeem voor jouw proces staat of valt met de implementatie- en adoptiepartner.

CRM groothandel
Stef Groenendaal

What is the best CRM for wholesale? 

Reading time: 3 minutesThe wholesale sector is growing again, but the market is by no means relaxed. Margins are under pressure, customers expect more digital service, and price increases remain a theme. Precisely then, you need control over customer data, commercial opportunities, and processes. Which CRM solution helps wholesalers to practically organize that overview? 

Team bluecore
Stef Groenendaal

Visiting Rijk Zwaan with Aurea CRM

Reading time: 2 minutesSometimes technology, collaboration, and a passion for innovation come together in a special way. That was the case during the visit of Aurea's Portfolio Director, Sebastian, who started his European tour of suppliers, partners, and customers from El Salvador, and we had the honor of being the first European partner on his agenda.

CRM oplossing retail
Michiel Vink

Retail under pressure? This CRM solution helps 

Reading time: 2 minutesFewer store square meters. Smaller teams. Sharper margins. For many retail companies, shrinking or reorganizing is no longer a choice, but a necessity. Precisely then, you want maximum control over your customers, your inventory, and your return on investment. What role does CRM play in this?