Retailers work with large volumes of customers and products. They need a system that enables personal service and supports logistical processes. Keune uses CRM to plan routes for representatives and display information before they enter a salon. Orders are entered on the go, and thanks to the link with back-office systems, salons often receive products the next day.
Retail is about repeat purchases and customer experience. By linking CRM to cash register systems, marketing automation, and e-commerce, a complete customer profile emerges. This allows you to approach customers personally with relevant offers. At Keune, representatives use route planning so no salon is overlooked and customer information is immediately available. Additionally, order histories are stored so a representative knows exactly when a salon will need more stock.
Reading time: 2 minutesOur online keynote on CRM implementations attracted a lot of viewers. And for good reason. Because the question of how to make a CRM project a success is a concern for many organizations. Perhaps you were there. Perhaps it was on your schedule, but something came up. No problem: you can now watch the keynote back.
Reading time: 2 minutesEvery year, Bluecore organizes a summer outing with the entire team just before the holidays. This year, due to the extreme heat, we opted for a relaxed, cool day. We spent our Bluecore summer outing at Le Petit De Heer Kocken in Vught.
Reading time: 3 minutesThe wholesale sector is growing again, but the market is by no means relaxed. Margins are under pressure, customers expect more digital service, and price increases remain a theme. Precisely then, you need control over customer data, commercial opportunities, and processes. Which CRM solution helps wholesalers to practically organize that overview?
Modern systems such as SpiceCRM and Golden CRMs have modular licensing models. For small retailers, there are entry-level versions that can be expanded later.
Yes. You can segment based on purchase history and automate campaigns. Think of a post-purchase email, Birthday campaigns in cross-sales actions.
