CRM for the manufacturing industry
Reading time: 2 minutesFor manufacturing companies, CRM is not just a sales tool but a platform that supports the entire chain. A tight sales pipeline is essential because customer loyalty is not a given. Why CRM is important for manufacturing companies The manufacturing industry operates in a complex chain of suppliers and distributors. Customers expect customization, fast delivery times, and perfect service. Without a central system, information gets lost between spreadsheets, […]
CRM Partner – Long-Term Partnership
Reading time: 2 minutesBluedesk CRM positions itself as a boutique partner that builds long-term relationships. Director Michiel Vink emphasizes that some clients have been working together since 2004. The focus is on manufacturing companies that want to work in a structured manner and gain insight into customer data. Why a partner and not a supplier? Many companies start enthusiastically with a CRM system but are left out in the cold after implementation: the supplier [...]
CRM Implementation – Why a Good Start is Essential
Reading time: 4 minutesCRM‑implementatie – waarom een goede start onmisbaar is Een CRM‑implementatie is veel meer dan software installeren; het is de start van een organisatiebrede verandering. Uit de case van Sociaal Werk Nederland blijkt dat gebruiksvriendelijkheid en nauwe samenwerking met de leverancier essentieel zijn. Toen Bluedesk CRM de interface van Aurea CRM onder de loep nam, resulteerde dit in een overzichtelijker systeem en […]
The biggest (data) challenges within the manufacturing industry: here are possible solutions!
Reading time: 2 minutesTraditioneel gezien is de maakindustrie vooral gericht op het leveren van betrouwbare producten voor scherpe prijzen. Wil je echter groeien? Dan loop je waarschijnlijk tegen deze uitdagingen aan: de versnippering van informatie, medewerkers werken langs elkaar heen én je hebt geen 360 graden klantbeeld. Hoe kan je dit tij keren? In deze blog lichten we […]
CRM for SMEs: Grow Your Business
Reading time: 2 minutesAs an SME, you're busy enough. There are all sorts of fires to put out, and you want to achieve short-term goals. So, there's little time to set and manage long-term goals. To create time and space for the long term, CRM systems have been developed that seamlessly meet the wishes [...]