CRM for retail 

Retailers work with large volumes of customers and products. They need a system that enables personal service and supports logistical processes. Keune uses CRM to plan routes for representatives and display information before they enter a salon. Orders are entered on the go, and thanks to the link with back-office systems, salons often receive products the next day. 

Personalized service at scale 

Retail is about repeat purchases and customer experience. By linking CRM to cash register systems, marketing automation, and e-commerce, a complete customer profile emerges. This allows you to approach customers personally with relevant offers. At Keune, representatives use route planning so no salon is overlooked and customer information is immediately available. Additionally, order histories are stored so a representative knows exactly when a salon will need more stock. 

Retail-specific benefits 

• Route planning: CRM calculates visit routes based on regions and assigns representatives. 

• Mobile work: Representatives have CRM on their iPads and can look up history and contact details. 

• Inventory & Logistics: Thanks to integration with the back office, orders are processed immediately. 

Opportunities 

• Personalization: By analyzing customer data, retailers can tailor offers and marketing campaigns to individual customers. 

• Omnichannel: Connect CRM to e-commerce and physical stores to create a consistent customer view. 

When to choose CRM? 

• You want more repeat purchases: With CRM, you segment customers based on purchasing behavior and send personalized emails or push notifications. 

• You have many representatives on the road: Route planning saves time and prevents you from forgetting customers. 

• You sell through multiple channels: CRM brings together online orders, loyalty programs, and store visits into a single profile.