{"id":636560,"date":"2026-08-09T14:24:09","date_gmt":"2026-08-09T14:24:09","guid":{"rendered":"https:\/\/www.bluecore.nl\/?p=636560"},"modified":"2026-07-28T14:27:41","modified_gmt":"2026-07-28T14:27:41","slug":"bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen","status":"publish","type":"post","link":"https:\/\/www.bluecore.nl\/en\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/","title":{"rendered":"Bluecore\u00a0CRM:\u00a0procesgedreven\u00a0CRM\u00a0voor\u00a0organisaties\u00a0die\u00a0verder\u00a0willen\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"636560\" class=\"elementor elementor-636560\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82b93b e-flex e-con-boxed e-con e-parent\" data-id=\"e82b93b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e62923 e-con-full e-flex e-con e-child\" data-id=\"3e62923\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9a838 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fa9a838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bluecore\u00a0CRM:\u00a0procesgedreven\u00a0CRM\u00a0voor\u00a0organisaties\u00a0die\u00a0verder\u00a0willen\u00a0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2cee1d e-con-full e-flex e-con e-child\" data-id=\"d2cee1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-055b806 elementor-widget elementor-widget-image\" data-id=\"055b806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk-1024x683.webp\" class=\"attachment-large size-large wp-image-318\" alt=\"\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk-1024x683.webp 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk-300x200.webp 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk-768x512.webp 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f0dfce e-flex e-con-boxed e-con e-parent\" data-id=\"0f0dfce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-855a65e elementor-widget elementor-widget-post-info\" data-id=\"855a65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-377e76e elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tBluecore\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-de458cc elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>9 August, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e9b178d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">sub<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d598a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17d598a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2377c0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2377c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Voor productiebedrijven is CRM veel meer dan relatiebeheer. Het gaat om grip op klanten, offertes, service, assets, aftersales en keteninformatie. Juist in de maakindustrie maakt een\u00a0<a href=\"https:\/\/www.bluecore.nl\/onze-aanpak\/\" target=\"_blank\" rel=\"noopener\">procesgedreven CRM-aanpak<\/a>\u00a0het verschil tussen losse klantdata en klantgericht werken.<\/p><h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span data-ccp-parastyle=\"heading 2\">Wat is CRM\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">voor<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0de\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">maakindustrie<\/span><span data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2><p>CRM voor de maakindustrie is een CRM-aanpak die rekening houdt met de processen van productiebedrijven. Denk aan lange verkooptrajecten, maatwerkoffertes, ERP-koppelingen, servicecontracten, onderhoud, assetmanagement en klantinformatie die door meerdere afdelingen wordt gebruikt.<\/p><p>Een standaard CRM-inrichting is vaak te algemeen. Met\u00a0<a href=\"https:\/\/www.bluecore.nl\/consultancy\/\" target=\"_blank\" rel=\"noopener\">CRM-consultancy<\/a>\u00a0vertaal je de samenwerking tussen sales, binnendienst, service, productie en management naar een werkbare oplossing.<\/p><p><span style=\"color: inherit; font-family: Poppins, sans-serif; font-size: 41px; font-weight: bold; letter-spacing: -0.3px;\">Waarom ERP alleen niet genoeg is<\/span><\/p><p>Veel maakbedrijven hebben een sterk ERP-systeem. Dat is logisch: productie, planning, logistiek, voorraad en financi\u00eble administratie zijn cruciaal. Maar ERP is meestal niet ingericht als klantgericht systeem. CRM vult dat gat. Waar ERP vooral draait om orders, processen en administratie, draait CRM om relaties, kansen, klantbehoeften, contactmomenten, serviceafspraken en commerci\u00eble opvolging.<\/p><p>De kracht zit dus niet in CRM \u00f3f ERP, maar in de combinatie. CRM geeft grip op de klantkant van je organisatie. ERP borgt de operationele kant. Samen zorgen ze voor betere samenwerking van offerte tot levering en service.<\/p><h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span data-ccp-parastyle=\"heading 2\">Wat\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">moet<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0CRM in de\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">maakindustrie<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">kunnen<\/span><span data-ccp-parastyle=\"heading 2\">?<\/span><\/span><\/h2><p>Een CRM-systeem voor productiebedrijven moet meer ondersteunen dan alleen contactbeheer. Belangrijke onderdelen zijn:<\/p><ul><li>overzicht van klantgegevens en contacthistorie; offertemanagement;<\/li><li>koppeling met ERP; inzicht in saleskansen en pijplijn;<\/li><li>servicecontracten en onderhoudsafspraken;<\/li><li>assetmanagement;<\/li><li>dashboards voor management;<\/li><li>klantsegmentatie;<\/li><li>ondersteuning voor buitendienst en service;<\/li><li>betrouwbare klantdata voor marketing en aftersales.\u00a0<\/li><\/ul><p>Daarmee wordt CRM een centraal klantplatform voor sales, service, marketing en management.<\/p><h2>Van offerte naar productie: minder ruis tussen afdelingen<\/h2><p>In de maakindustrie ontstaan fouten vaak op overdrachtsmomenten. Sales maakt een afspraak met de klant. De binnendienst werkt de offerte uit. Productie moet leveren. Service krijgt later vragen over onderhoud of onderdelen.<\/p><p>Als die informatie verspreid staat, ontstaat ruis. CRM helpt om afspraken, offertes, klantwensen en opvolging centraal vast te leggen. Zeker wanneer CRM goed gekoppeld is aan ERP, ontstaat een veel sterker proces.<\/p><p>Bij Leolux zie je bijvoorbeeld hoe belangrijk die verbinding is tussen offerte, klantinformatie en productieproces. CRM ondersteunt dan niet alleen sales, maar het volledige proces richting levering.<\/p><h2>Service, assets en aftersales beter organiseren<\/h2><p>Voor veel maakbedrijven begint de klantrelatie pas echt na levering. Machines, installaties, onderdelen of producten vragen onderhoud, service of opvolging.<\/p><p>Dan wil je weten wat er bij welke klant staat, welke afspraken zijn gemaakt en wanneer actie nodig is. Met assetmanagement in CRM leg je vast welke producten, machines of installaties gekoppeld zijn aan welke klant.<\/p><p>Combineer je dat met servicecontracten en onderhoudshistorie, dan kun je proactiever werken. Dat maakt CRM direct relevant voor service en aftersales.<\/p><h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span data-ccp-parastyle=\"heading 2\">CRM-<\/span><span data-ccp-parastyle=\"heading 2\">adoptie<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0in\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">productiebedrijven<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2><p>Een CRM-systeem werkt alleen als medewerkers het gebruiken. In de maakindustrie betekent dit dat CRM moet aansluiten op de praktijk van verschillende rollen.<\/p><p>Sales wil snel klantinformatie kunnen vinden. Service wil weten wat er geleverd is. Management wil betrouwbare rapportages. Marketing wil segmenten maken. En gebruikers onderweg willen ook toegang tot actuele informatie.<\/p><p>Daarom besteedt Bluecore veel aandacht aan adoptie. Niet alleen uitleggen welke knop waar zit, maar vooral laten zien hoe CRM het werk makkelijker maakt.<\/p><h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span data-ccp-parastyle=\"heading 2\">Hoe\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">Bluecore<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">maakbedrijven<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">helpt<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2><p>Bluecore werkt procesgedreven. We starten met de Bluescan, waarin we kijken naar de huidige situatie, knelpunten, doelen en randvoorwaarden. Daarna volgt de blueprint voor groei: een praktische basisinrichting waarmee je snel waarde ervaart.<\/p><p>Vervolgens richten we de specifieke processen in. Denk aan salesflows, offertetrajecten, ERP-koppelingen, dashboards, servicecontracten of assetmanagement. Na livegang blijven we betrokken voor support en optimalisatie.<\/p><p>Zo ontstaat geen standaard CRM-pakket, maar een CRM-omgeving die past bij je productiebedrijf.<\/p><h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span data-ccp-parastyle=\"heading 2\">Veelgestelde<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">vragen<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0over CRM\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">voor<\/span><span data-ccp-parastyle=\"heading 2\">\u00a0de\u00a0<\/span><span data-ccp-parastyle=\"heading 2\">maakindustrie<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65ee6a elementor-widget elementor-widget-n-accordion\" data-id=\"e65ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2410\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2410\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Waarom heeft een maakbedrijf CRM nodig naast ERP?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2410\" class=\"elementor-element elementor-element-ad0d95d e-con-full e-flex e-con e-child\" data-id=\"ad0d95d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db94104 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"db94104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ERP ondersteunt vooral productie, logistiek, voorraad en administratie. CRM ondersteunt klantrelaties, saleskansen, service, marketing en klantinformatie. Juist de combinatie zorgt voor grip op het volledige proces van klantvraag tot levering en aftersales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2411\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2411\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wat levert CRM op voor productiebedrijven?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2411\" class=\"elementor-element elementor-element-264f2e0 e-con-full e-flex e-con e-child\" data-id=\"264f2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7404b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c7404b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM zorgt voor beter overzicht, minder losse klantinformatie, betere samenwerking tussen afdelingen en meer grip op commerci\u00eble kansen. Daarnaast helpt CRM bij service, onderhoud, assetmanagement en managementrapportages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2412\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2412\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is CRM alleen interessant voor sales?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2412\" class=\"elementor-element elementor-element-5fab623 e-con-full e-flex e-con e-child\" data-id=\"5fab623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc433b6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc433b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nee. In de maakindustrie is CRM ook waardevol voor service, aftersales, marketing, binnendienst en management. Het systeem bundelt klantinformatie die meerdere afdelingen nodig hebben om goed samen te werken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2413\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2413\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hoe belangrijk is ERP-integratie bij CRM?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2413\" class=\"elementor-element elementor-element-ba536da e-con-full e-flex e-con e-child\" data-id=\"ba536da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c715a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4c715a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ERP-integratie is vaak belangrijk, omdat klantafspraken, offertes, orders en levering met elkaar verbonden zijn. Door CRM en ERP goed te koppelen voorkom je dubbel werk, fouten en miscommunicatie tussen sales, productie en service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2414\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2414\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hoe voorkom je dat CRM te complex wordt?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2414\" class=\"elementor-element elementor-element-578315f e-con-full e-flex e-con e-child\" data-id=\"578315f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8cc9c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8c8cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Begin met een praktische basis en breid stap voor stap uit. Bluecore werkt met een blueprint voor groei: eerst snel waarde cre\u00ebren, daarna verder optimaliseren rond de specifieke processen van je organisatie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Waarom heeft een maakbedrijf CRM nodig naast ERP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ERP ondersteunt vooral productie, logistiek, voorraad en administratie. CRM ondersteunt klantrelaties, saleskansen, service, marketing en klantinformatie. Juist de combinatie zorgt voor grip op het volledige proces van klantvraag tot levering en aftersales.\"}},{\"@type\":\"Question\",\"name\":\"Wat levert CRM op voor productiebedrijven?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CRM zorgt voor beter overzicht, minder losse klantinformatie, betere samenwerking tussen afdelingen en meer grip op commerci\\u00eble kansen. Daarnaast helpt CRM bij service, onderhoud, assetmanagement en managementrapportages.\"}},{\"@type\":\"Question\",\"name\":\"Is CRM alleen interessant voor sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nee. In de maakindustrie is CRM ook waardevol voor service, aftersales, marketing, binnendienst en management. Het systeem bundelt klantinformatie die meerdere afdelingen nodig hebben om goed samen te werken.\"}},{\"@type\":\"Question\",\"name\":\"Hoe belangrijk is ERP-integratie bij CRM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ERP-integratie is vaak belangrijk, omdat klantafspraken, offertes, orders en levering met elkaar verbonden zijn. Door CRM en ERP goed te koppelen voorkom je dubbel werk, fouten en miscommunicatie tussen sales, productie en service.\"}},{\"@type\":\"Question\",\"name\":\"Hoe voorkom je dat CRM te complex wordt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Begin met een praktische basis en breid stap voor stap uit. Bluecore werkt met een blueprint voor groei: eerst snel waarde cre\\u00ebren, daarna verder optimaliseren rond de specifieke processen van je organisatie.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa04df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"afa04df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"EOP Selected SCXW243680958 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\"><span class=\"TextRun MacChromeBold SCXW75000660 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">Klaar\u00a0<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">voor<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0CRM\u00a0<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">dat<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0past\u00a0<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">bij<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">jouw<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">maakbedrijf<\/span><span class=\"NormalTextRun SCXW75000660 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP Selected SCXW75000660 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span> <\/span><\/h2><p>Wil je klantdata, sales, service en ERP beter verbinden? Bluecore helpt maakbedrijven om CRM in te richten rond hun processen. Zo krijg je meer grip op klantrelaties, keteninzicht en groei.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db74305 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"db74305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plan een gesprek over CRM voor de maakindustrie <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3624e6 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"e3624e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Delen op linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Delen op email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Delen op whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358415e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"358415e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Deel dit artikel:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29db4cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29db4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78721d6 e-flex e-con-boxed e-con e-parent\" data-id=\"78721d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83b6648 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"83b6648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Misschien vind je dit ook interssant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66ff9d elementor-widget elementor-widget-html\" data-id=\"f66ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function () {\n    function alignReadingTime() {\n        const cards = document.querySelectorAll('.elementor-element-fb82526 .elementor-post__card');\n        let maxOffset = 0;\n\n        \/\/ Reset eerder toegevoegde marge\n        cards.forEach(card => {\n            const timeSpan = card.querySelector('.rt-reading-time');\n            if (timeSpan) {\n                timeSpan.style.marginTop = '';\n            }\n        });\n\n        \/\/ Bepaal grootste verticale afstand van leestijd tot de bovenrand van de kaart\n        cards.forEach(card => {\n            const timeSpan = card.querySelector('.rt-reading-time');\n            if (timeSpan) {\n                const cardRect = card.getBoundingClientRect();\n                const timeRect = timeSpan.getBoundingClientRect();\n                const offset = timeRect.top - cardRect.top;\n                if (offset > maxOffset) {\n                    maxOffset = offset;\n                }\n            }\n        });\n\n        \/\/ Voeg marge toe zodat alle leestijden op dezelfde hoogte komen\n        cards.forEach(card => {\n            const timeSpan = card.querySelector('.rt-reading-time');\n            if (timeSpan) {\n                const cardRect = card.getBoundingClientRect();\n                const timeRect = timeSpan.getBoundingClientRect();\n                const offset = timeRect.top - cardRect.top;\n                const diff = maxOffset - offset;\n                if (diff > 0) {\n                    timeSpan.style.marginTop = diff + 'px';\n                }\n            }\n        });\n    }\n\n    \/\/ Run eenmaal na laden, en opnieuw bij resize\n    alignReadingTime();\n    window.addEventListener('resize', alignReadingTime);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5088f e-flex e-con-boxed e-con e-parent\" data-id=\"3b5088f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0df1c7 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b0df1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:34,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;3&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-617798 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.bluecore.nl\/en\/terugkijken-keynote-waarom-70-van-de-crm-trajecten-al-misgaat-voor-de-implementatie-begint\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1-1024x576.png\" class=\"attachment-large size-large wp-image-617782\" alt=\"CRM keynote 1\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1-1024x576.png 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1-300x169.png 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1-768x432.png 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1-1536x864.png 1536w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1-18x10.png 18w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/9adf244b-ed63-4b06-b5e3-88f660f786f1.png 1672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Bluecore' src='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/01\/cropped-faviconblue.png' srcset='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/01\/cropped-faviconblue.png 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.bluecore.nl\/en\/terugkijken-keynote-waarom-70-van-de-crm-trajecten-al-misgaat-voor-de-implementatie-begint\/\" target=&quot;_blank&quot;>\n\t\t\t\tTerugkijken keynote: Waarom 70% van de CRM-trajecten al misgaat v\u00f3\u00f3r de implementatie begint\u200b\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>Onze online keynote over CRM-implementaties trok veel kijkers. En dat is niet zonder reden. Want de vraag hoe je van een CRM-traject een succes maakt, leeft bij veel organisaties. Misschien was je erbij. Misschien stond hij wel in je agenda, maar kwam er iets tussen. Geen probleem: je kunt de keynote nu terugkijken.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-569506 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.bluecore.nl\/en\/bluecore-zomeruitje-genieten-bij-le-petit-de-heer-kocken-in-vught\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2-1024x768.jpeg\" class=\"attachment-large size-large wp-image-569774\" alt=\"\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2-1024x768.jpeg 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2-300x225.jpeg 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2-768x576.jpeg 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2-1536x1152.jpeg 1536w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2-16x12.jpeg 16w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-06-28-at-14.09.31-2.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Stef Groenendaal' src='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp' srcset='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp 2x' class='avatar avatar-128 photo avatar-default' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.bluecore.nl\/en\/bluecore-zomeruitje-genieten-bij-le-petit-de-heer-kocken-in-vught\/\" target=&quot;_blank&quot;>\n\t\t\t\tBluecore zomeruitje: Genieten bij Le Petit De Heer Kocken in Vught\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>Ieder jaar organiseert Bluecore een zomeruitje met het volledige team vlak voor de vakantie. Dit jaar kozen we vanwege de extreme hitte voor een rustige, koele dag. Ons Bluecore zomeruitje brachten we door bij Le Petit De Heer Kocken in Vught.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-404330 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.bluecore.nl\/en\/wat-is-de-beste-crm-voor-de-groothandel\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-1024x538.jpg\" class=\"attachment-large size-large wp-image-404350\" alt=\"CRM groothandel\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-1024x538.jpg 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-300x158.jpg 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-768x403.jpg 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Stef Groenendaal' src='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp' srcset='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp 2x' class='avatar avatar-128 photo avatar-default' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.bluecore.nl\/en\/wat-is-de-beste-crm-voor-de-groothandel\/\" target=&quot;_blank&quot;>\n\t\t\t\tWat is de beste CRM voor de groothandel?\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>De groothandel groeit weer, maar ontspannen is de markt allerminst. Marges staan onder druk, klanten verwachten meer digitale service en prijsstijgingen blijven een thema. Juist dan heb je grip nodig op klantdata, commerci\u00eble kansen en processen.\u00a0Welke CRM-oplossing\u00a0helpt groothandels om dat overzicht praktisch te organiseren?\u00a0<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>Voor productiebedrijven is CRM veel meer dan relatiebeheer. Het gaat om grip op klanten, offertes, service, assets, aftersales en keteninformatie. Juist in de maakindustrie maakt een\u00a0procesgedreven CRM-aanpak\u00a0het verschil tussen losse klantdata en klantgericht werken. Wat is CRM\u00a0voor\u00a0de\u00a0maakindustrie?\u00a0 CRM voor de maakindustrie is een CRM-aanpak die rekening houdt met de processen van productiebedrijven. Denk aan lange [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[15],"class_list":["post-636560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM voor de maakindustrie: grip op klanten, keten en groei | Bluecore<\/title>\n<meta name=\"description\" content=\"CRM voor de maakindustrie verbindt sales, service, ERP en klantdata. Lees hoe Bluecore productiebedrijven helpt klantgerichter te werken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluecore.nl\/en\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM voor de maakindustrie: grip op klanten, keten en groei | Bluecore\" \/>\n<meta property=\"og:description\" content=\"CRM voor de maakindustrie verbindt sales, service, ERP en klantdata. Lees hoe Bluecore productiebedrijven helpt klantgerichter te werken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluecore.nl\/en\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluecore\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-09T14:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Stef Groenendaal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bluecore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/\"},\"author\":{\"name\":\"Bluecore\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/#\\\/schema\\\/person\\\/10f87650c1be5caa4826282369eb24b9\"},\"headline\":\"Bluecore\u00a0CRM:\u00a0procesgedreven\u00a0CRM\u00a0voor\u00a0organisaties\u00a0die\u00a0verder\u00a0willen\u00a0\",\"datePublished\":\"2026-08-09T14:24:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/\"},\"wordCount\":1013,\"image\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Locatie-Bluedesk.webp\",\"articleSection\":[\"sub\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/\",\"url\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/\",\"name\":\"CRM voor de maakindustrie: grip op klanten, keten en groei | Bluecore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Locatie-Bluedesk.webp\",\"datePublished\":\"2026-08-09T14:24:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/#\\\/schema\\\/person\\\/10f87650c1be5caa4826282369eb24b9\"},\"description\":\"CRM voor de maakindustrie verbindt sales, service, ERP en klantdata. Lees hoe Bluecore productiebedrijven helpt klantgerichter te werken.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Locatie-Bluedesk.webp\",\"contentUrl\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Locatie-Bluedesk.webp\",\"width\":1440,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bluecore.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bluecore\u00a0CRM:\u00a0procesgedreven\u00a0CRM\u00a0voor\u00a0organisaties\u00a0die\u00a0verder\u00a0willen\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/#website\",\"url\":\"https:\\\/\\\/www.bluecore.nl\\\/\",\"name\":\"Bluecore\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bluecore.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/#\\\/schema\\\/person\\\/10f87650c1be5caa4826282369eb24b9\",\"name\":\"Bluecore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-faviconblue-96x96.pngf199e8b7d14ea6202b44e3328c63f809\",\"url\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-faviconblue-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-faviconblue-96x96.png\",\"caption\":\"Bluecore\"},\"sameAs\":[\"https:\\\/\\\/www.bluecore.nl\"],\"url\":\"https:\\\/\\\/www.bluecore.nl\\\/en\\\/author\\\/my_wp_manage\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CRM voor de maakindustrie: grip op klanten, keten en groei | Bluecore","description":"CRM voor de maakindustrie verbindt sales, service, ERP en klantdata. Lees hoe Bluecore productiebedrijven helpt klantgerichter te werken.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluecore.nl\/en\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/","og_locale":"en_US","og_type":"article","og_title":"CRM voor de maakindustrie: grip op klanten, keten en groei | Bluecore","og_description":"CRM voor de maakindustrie verbindt sales, service, ERP en klantdata. Lees hoe Bluecore productiebedrijven helpt klantgerichter te werken.","og_url":"https:\/\/www.bluecore.nl\/en\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/","og_site_name":"Bluecore","article_published_time":"2026-08-09T14:24:09+00:00","og_image":[{"width":1440,"height":960,"url":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp","type":"image\/webp"}],"author":"Stef Groenendaal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bluecore","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#article","isPartOf":{"@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/"},"author":{"name":"Bluecore","@id":"https:\/\/www.bluecore.nl\/#\/schema\/person\/10f87650c1be5caa4826282369eb24b9"},"headline":"Bluecore\u00a0CRM:\u00a0procesgedreven\u00a0CRM\u00a0voor\u00a0organisaties\u00a0die\u00a0verder\u00a0willen\u00a0","datePublished":"2026-08-09T14:24:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/"},"wordCount":1013,"image":{"@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp","articleSection":["sub"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/","url":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/","name":"CRM voor de maakindustrie: grip op klanten, keten en groei | Bluecore","isPartOf":{"@id":"https:\/\/www.bluecore.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#primaryimage"},"image":{"@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp","datePublished":"2026-08-09T14:24:09+00:00","author":{"@id":"https:\/\/www.bluecore.nl\/#\/schema\/person\/10f87650c1be5caa4826282369eb24b9"},"description":"CRM voor de maakindustrie verbindt sales, service, ERP en klantdata. Lees hoe Bluecore productiebedrijven helpt klantgerichter te werken.","breadcrumb":{"@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#primaryimage","url":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp","contentUrl":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Locatie-Bluedesk.webp","width":1440,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluecore.nl\/bluecore-crm-procesgedreven-crm-voor-organisaties-die-verder-willen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bluecore.nl\/"},{"@type":"ListItem","position":2,"name":"Bluecore\u00a0CRM:\u00a0procesgedreven\u00a0CRM\u00a0voor\u00a0organisaties\u00a0die\u00a0verder\u00a0willen\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.bluecore.nl\/#website","url":"https:\/\/www.bluecore.nl\/","name":"Bluecore","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluecore.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bluecore.nl\/#\/schema\/person\/10f87650c1be5caa4826282369eb24b9","name":"Bluecore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/01\/cropped-faviconblue-96x96.pngf199e8b7d14ea6202b44e3328c63f809","url":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/01\/cropped-faviconblue-96x96.png","contentUrl":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/01\/cropped-faviconblue-96x96.png","caption":"Bluecore"},"sameAs":["https:\/\/www.bluecore.nl"],"url":"https:\/\/www.bluecore.nl\/en\/author\/my_wp_manage\/"}]}},"authors":[{"term_id":15,"user_id":1,"is_guest":0,"slug":"my_wp_manage","display_name":"Bluecore","avatar_url":"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/01\/cropped-faviconblue-96x96.png","author_category":"","first_name":"","last_name":"","user_url":"https:\/\/www.bluecore.nl","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/posts\/636560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/comments?post=636560"}],"version-history":[{"count":2,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/posts\/636560\/revisions"}],"predecessor-version":[{"id":663415,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/posts\/636560\/revisions\/663415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/media?parent=636560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/categories?post=636560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/tags?post=636560"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluecore.nl\/en\/wp-json\/wp\/v2\/ppma_author?post=636560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}