{"id":617798,"date":"2026-07-15T06:19:35","date_gmt":"2026-07-15T06:19:35","guid":{"rendered":"https:\/\/www.bluecore.nl\/?p=617798"},"modified":"2026-07-22T09:12:40","modified_gmt":"2026-07-22T09:12:40","slug":"terugkijken-keynote-waarom-70-van-de-crm-trajecten-al-misgaat-voor-de-implementatie-begint","status":"publish","type":"post","link":"https:\/\/www.bluecore.nl\/en\/terugkijken-keynote-waarom-70-van-de-crm-trajecten-al-misgaat-voor-de-implementatie-begint\/","title":{"rendered":"Watch the Keynote Again: Why 70% of CRM Projects Go Wrong Before Implementation Even Begins\u200b"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"wp-block-paragraph\"><strong>Our online keynote on CRM implementations attracted a lot of viewers. And for good reason. Because the question of how to make a CRM project a success is a concern for many organizations. Perhaps you were there. Perhaps it was on your schedule, but something came up. No problem: you can now watch the keynote back.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a CRM project doesn't deliver what was expected, the software is often blamed. The system isn't good enough, the setup is too complex, or the functionalities don't align sufficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why CRM implementations fail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But even before implementation begins, choices are made that will determine the success of the entire process. Consider unclear goals, processes that are not yet well-defined, insufficient involvement from the organization, or inadequate attention to the people who will be working with it daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The figures show how great that risk is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f 55% of the CRM projects are not meeting their objectives<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f 10% is canceled even before go-live<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f More than 60% of failed implementations are due to people and processes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are not small signals. They show that CRM success doesn't start with the technical setup, but with the question: where do you want to go as an organization?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Success begins before implementation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the keynote, Stefan and Michiel will address the question of why CRM journeys often go wrong before implementation even begins. They will discuss recognizable pitfalls, share concrete tips, and demonstrate how to strengthen your CRM project from the start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You will discover, among other things:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Why Clear Objectives Are Essential for CRM Success<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f how to prevent the project from being approached too much from a technical perspective<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why processes need to be right before you implement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f how to engage users from the start<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f and how to make your CRM align with how your organization works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes the keynote interesting for organizations that are about to start with CRM, but also for companies that find their current CRM environment is not delivering what they expected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bluecore.nl\/en\/keynotes\/waarom-70-van-de-crm-trajecten-al-misgaat-voor-de-implementatie-begint\/\">Watch the keynote again and discover how to successfully start your CRM journey.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Our online keynote on CRM implementations attracted a lot of viewers. And for good reason. Because the question of how to make a CRM project a success is a concern for many organizations. Perhaps you were there. Perhaps it was on your schedule, but something came up. No problem: you can now watch the keynote back.<\/p>","protected":false},"author":1,"featured_media":617782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"ppma_author":[15],"class_list":["post-617798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Terugkijken keynote: Waarom 70% van de CRM-trajecten al misgaat v\u00f3\u00f3r de implementatie begint\u200b - Bluecore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluecore.nl\/en\/terugkijken-keynote-waarom-70-van-de-crm-trajecten-al-misgaat-voor-de-implementatie-begint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terugkijken keynote: Waarom 70% van de CRM-trajecten al misgaat v\u00f3\u00f3r de implementatie begint\u200b - Bluecore\" \/>\n<meta property=\"og:description\" content=\"Leestijd: 2 minutenOnze online keynote over CRM-implementaties trok veel kijkers. En dat is niet zonder reden. Want de vraag hoe je van een CRM-traject een succes maakt, leeft bij veel organisaties. Misschien was je erbij. Misschien stond hij wel in je agenda, maar kwam er iets tussen. 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