{"id":250989,"date":"2026-04-30T09:46:39","date_gmt":"2026-04-30T09:46:39","guid":{"rendered":"https:\/\/www.bluecore.nl\/?p=250989"},"modified":"2026-05-06T07:58:50","modified_gmt":"2026-05-06T07:58:50","slug":"bluedesk-crm-wordt-bluecore-wat-verandert-er-en-wat-blijft-hetzelfde","status":"publish","type":"post","link":"https:\/\/www.bluecore.nl\/en\/bluedesk-crm-wordt-bluecore-wat-verandert-er-en-wat-blijft-hetzelfde\/","title":{"rendered":"Bluedesk CRM becomes Bluecore: what is changing (and what remains the same)?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"wp-block-paragraph\"><strong>After twenty years, Bluedesk CRM is getting a new name: Bluecore. But rest assured, you'll keep the same people, the same way of working together, and the same focus on process-driven CRM. What *is* changing is that our name now better reflects the role we've been fulfilling for a longer time.<\/strong>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Shifting Role of CRM: From Rolodex to Core&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bluedesk CRM was founded at a time when CRM was primarily seen as a system. An application on a desktop, focused on sales and registration. The playing field has completely changed in the past 20 years, explains owner Michiel Vink. \u201cNowadays, CRM truly forms the core of a business.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This development is also reflected in our work. Where we once started by implementing CRM solutions, today we more often touch the core of organizations. We don't just work on a system, but on the processes, collaboration, and information provision that determine how an organization functions. This is precisely why Bluecore is a name that fits better.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Bluecore stands for&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new name was chosen deliberately. Blue stands for the way we work: calmly, carefully, and reliably. This is reflected in&nbsp;<a href=\"https:\/\/www.bluecore.nl\/en\/onze-aanpak\/\" target=\"_blank\" rel=\"noreferrer noopener\">how we approach projects<\/a>, how we communicate, and how we are alongside customers. Core refers to where we are active: the core processes surrounding customer relationships, collaboration, and growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also aligns with Michiel's view of CRM. According to him, CRM is no longer just a digital rolodex for salespeople. \u201cIf they see CRM as the core, then everything is driven from that environment.\u201d By this, he doesn't mean that everything revolves around software, but that a well-configured CRM environment increasingly ensures smooth commercial and operational processes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What remains the same under Bluecore&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new name doesn't mean we're suddenly going to do something different. On the contrary. Our services will remain the same, Michiel emphasizes. \u201cBut Bluecore fits much better with what we already do than the name Bluedesk CRM.\u201d The structure and way of working will also remain as you know them. \u201cWe will keep the same structure, the same way of working, and the same&nbsp;<a href=\"https:\/\/www.bluecore.nl\/en\/over-ons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact persons<\/a>.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you can still count on the same no-nonsense approach. Just deliver, keep promises, and&nbsp;<a href=\"https:\/\/www.bluecore.nl\/en\/strategisch-advies\/\" target=\"_blank\" rel=\"noreferrer noopener\">think critically<\/a>. As Michiel himself says: \u201cWe do what we say and say what we do.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM shouldn't be an IT trick&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What becomes even clearer with Bluecore is our vision of CRM. For us, it doesn't start with software, but with the organization and its processes. CRM remains an important tool, but the starting point lies elsewhere: with how your organization works, where information gets stuck, and what your teams need to collaborate effectively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, Michiel often sees that CRM is approached too narrowly. \u201cIt shouldn't be just an IT department trick, but rather something for the business where technology plays a supporting role.\u201d If you approach CRM solely from a technical perspective, it remains an isolated system. Only when you link it to daily operations will it truly add value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What sets Bluecore apart&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Bluecore, we make more visible what we've stood for all along. We don't just set up a CRM environment, but ensure that environment connects with the processes that support the organization. Think about collaboration between teams, reliable information provision, and a way of working that grows with your organization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also entails a partnership that goes beyond just technology, Michiel explains. \u201cIf a client asks us, \u2018Can we add that field?\u2019 then I want to at least know why. Not to make a request unnecessarily complicated, but because behind such a question there is often a larger process issue. Perhaps an extra field is indeed the right solution. But it could also be that the real cause lies in duplicate entries, unclear work agreements, or information that gets stuck in the wrong place.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By asking the question behind the question, Bluecore helps customers keep CRM manageable, logical, and relevant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you have questions about the name change from Bluedesk CRM to Bluecore, or do you want to know what this means for your organization? Please feel free to contact us.<\/strong>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>After twenty years, Bluedesk CRM gets a new name: Bluecore. But rest assured: you'll keep the same people, the same way of working together, and the same focus on process-driven CRM. What is changing is that our name now better fits the role we've been fulfilling for a longer time.\u00a0<\/p>","protected":false},"author":2,"featured_media":250993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"ppma_author":[16],"class_list":["post-250989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bluedesk CRM wordt Bluecore: wat verandert er (en wat blijft hetzelfde)? - Bluecore<\/title>\n<meta name=\"description\" content=\"Na twintig jaar krijgt Bluedesk CRM een nieuwe naam:\u00a0Bluecore.\u00a0Maar wees gerust:\u00a0Je\u00a0je\u00a0houdt\u00a0gewoon\u00a0dezelfde mensen...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluecore.nl\/en\/bluedesk-crm-wordt-bluecore-wat-verandert-er-en-wat-blijft-hetzelfde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bluedesk CRM wordt Bluecore: wat verandert er (en wat blijft hetzelfde)? 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