{"id":126922,"date":"2026-04-16T13:11:00","date_gmt":"2026-04-16T13:11:00","guid":{"rendered":"https:\/\/www.bluedeskcrm.nl\/?p=126922"},"modified":"2026-04-07T14:30:15","modified_gmt":"2026-04-07T14:30:15","slug":"ai-en-crm-trends-en-kansen-in-2026","status":"publish","type":"post","link":"https:\/\/www.bluecore.nl\/en\/ai-en-crm-trends-en-kansen-in-2026\/","title":{"rendered":"AI and CRM \u2013 trends and opportunities in 2026"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126922\" class=\"elementor elementor-126922\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82b93b e-flex e-con-boxed e-con e-parent\" data-id=\"e82b93b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e62923 e-con-full e-flex e-con e-child\" data-id=\"3e62923\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9a838 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fa9a838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AI en CRM \u2013 trends en kansen in 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2cee1d e-con-full e-flex e-con e-child\" data-id=\"d2cee1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-055b806 elementor-widget elementor-widget-image\" data-id=\"055b806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie-1024x683.webp\" class=\"attachment-large size-large wp-image-711\" alt=\"CRM implementatie industrie\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie-1024x683.webp 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie-300x200.webp 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie-768x512.webp 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie-1536x1025.webp 1536w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie.webp 1988w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f0dfce e-flex e-con-boxed e-con e-parent\" data-id=\"0f0dfce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-855a65e elementor-widget elementor-widget-post-info\" data-id=\"855a65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-377e76e elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tBluecore\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-de458cc elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 April, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e9b178d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">sub<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d598a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17d598a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2377c0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2377c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence (AI) verandert de manier waarop we klantrelaties beheren. Waar AI ooit vooral een hype was, zoeken organisaties nu naar concrete toepassingen. Deze <strong>AI en CRM<\/strong> pagina bespreekt de trends en kansen voor 2025.<\/p><h2>AI accelereert CRM<\/h2><p>Volgens het vakblad CIO versnelt AI de evolutie van CRM: met agentic AI, gerichte use\u2011cases en workforce\u2011realignments op de horizon. AI kan routineklussen automatiseren, data uit verschillende bronnen verzamelen, klantintentie begrijpen en verkoopteams helpen bij het doen van voorstellen. Generatieve AI ondersteunt marketing door automatisch teksten te genereren.<\/p><h2>Van hype naar waarde<\/h2><p>De hype rond ChatGPT is inmiddels geluwd. Experts constateren dat organisaties op zoek zijn naar <strong>targeted AI use\u2011cases<\/strong> die meetbare waarde opleveren. Denk aan toepassingen die klanttevredenheid verhogen, processen automatiseren of de omzet verhogen. De focus verschuift van experimenten naar concrete resultaten.<\/p><h2>Agentic AI als game changer<\/h2><p>Agentic AI neemt CRM naar een nieuw niveau. Volgens onderzoekers kunnen deze systemen zelfstandig doelen optimaliseren en processen uitvoeren. Ze zoeken databases door, triggeren workflows en handelen taken af zonder menselijke prompts. Hoewel deze technologie nog in de kinderschoenen staat, verwachten experts dat vroege adoptanten in 2025 beperkte agentic AI\u2011scenario\u2019s uitrollen.<\/p><h2>Workforce realignment en pricing<\/h2><p>AI heeft impact op de workforce. Het vermindert de werkdruk bij repetitieve taken en vereist nieuwe vaardigheden. Tegelijkertijd ontstaan er nieuwe prijsmodellen, zoals outcome\u2011based pricing waarbij je betaalt voor door AI opgeloste vragen. Dit maakt ROI\u2011gedreven investeringen mogelijk en legt de lat hoog voor leveranciers.<\/p><h2>Wat betekent dit voor jouw organisatie?<\/h2><ul><li><strong>Automatisering van routine.<\/strong> Laat AI opvolgingstaken, data\u2011verrijking en voorspellende analyses uitvoeren zodat jouw medewerkers zich op relaties kunnen richten.<\/li><li>Generatieve AI maakt marketingcampagnes persoonlijker door e\u2011mails, offertes en social media posts op maat te cre\u00ebren.<\/li><li><strong>Slimme service.<\/strong> Chatbots en virtuele assistenten beantwoorden veelgestelde vragen en schakelen indien nodig door naar een medewerker. Hierdoor verbeter je service en bespaar je kosten.<\/li><li><strong>Ethiek en governance.<\/strong> Zorg voor duidelijke richtlijnen over AI\u2011gebruik, data\u2011privacy en transparantie. Betrek medewerkers bij de introductie van AI en bied training aan.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65ee6a elementor-widget elementor-widget-n-accordion\" data-id=\"e65ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2410\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2410\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is AI geschikt voor mkb\u2011bedrijven? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2410\" class=\"elementor-element elementor-element-ad0d95d e-con-full e-flex e-con e-child\" data-id=\"ad0d95d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db94104 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"db94104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Veel AI\u2011oplossingen zijn modulair beschikbaar en kunnen eenvoudig aan CRM\u2011systemen worden gekoppeld. Start klein met automatisering van taken en breid later uit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2411\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2411\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Kan AI mijn team vervangen? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2411\" class=\"elementor-element elementor-element-264f2e0 e-con-full e-flex e-con e-child\" data-id=\"264f2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7404b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c7404b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nee. AI ondersteunt medewerkers door routinewerk over te nemen, maar menselijk contact blijft essentieel, zeker in complexere verkoop- en serviceprocessen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2412\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2412\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hoe start ik met AI in mijn CRM? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2412\" class=\"elementor-element elementor-element-5fab623 e-con-full e-flex e-con e-child\" data-id=\"5fab623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc433b6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc433b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Begin met een <a href=\"https:\/\/www.bluecore.nl\/bluescan-de-eerste-stap-naar-klantgerichter-werken\/\">BlueScan<\/a> om te bepalen waar AI de meeste waarde toevoegt. Implementeer vervolgens gerichte use\u2011cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2413\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2413\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Zijn er risico\u2019s aan AI? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2413\" class=\"elementor-element elementor-element-ba536da e-con-full e-flex e-con e-child\" data-id=\"ba536da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c715a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4c715a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. De koppeling is gebouwd op het Microsoft Azure\u2011platform en voldoet aan de veiligheidsnormen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is AI geschikt voor mkb\\u2011bedrijven?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ja. Veel AI\\u2011oplossingen zijn modulair beschikbaar en kunnen eenvoudig aan CRM\\u2011systemen worden gekoppeld. Start klein met automatisering van taken en breid later uit.\"}},{\"@type\":\"Question\",\"name\":\"Kan AI mijn team vervangen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nee. AI ondersteunt medewerkers door routinewerk over te nemen, maar menselijk contact blijft essentieel, zeker in complexere verkoop- en serviceprocessen.\"}},{\"@type\":\"Question\",\"name\":\"Hoe start ik met AI in mijn CRM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Begin met een BlueScan om te bepalen waar AI de meeste waarde toevoegt. Implementeer vervolgens gerichte use\\u2011cases.\"}},{\"@type\":\"Question\",\"name\":\"Zijn er risico\\u2019s aan AI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ja. De koppeling is gebouwd op het Microsoft Azure\\u2011platform en voldoet aan de veiligheidsnormen.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa04df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"afa04df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zoekt u een CRM-implementatiepartner die verder kijkt dan techniek alleen? Op <a class=\"decorated-link\" href=\"https:\/\/www.bluecore.nl\/onze-aanpak\/\" target=\"_new\" rel=\"noopener\" data-start=\"1989\" data-end=\"2066\">onze aanpak voor CRM-implementatie<\/a> ziet u hoe Bluedesk strategie, inrichting, adoptie en support samenbrengt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358415e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"358415e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Deel dit artikel:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3624e6 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"e3624e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Delen op linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Delen op email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Delen op whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29db4cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29db4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78721d6 e-flex e-con-boxed e-con e-parent\" data-id=\"78721d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83b6648 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"83b6648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Misschien vind je dit ook interssant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66ff9d elementor-widget elementor-widget-html\" data-id=\"f66ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function () {\n    function alignReadingTime() {\n        const cards = document.querySelectorAll('.elementor-element-fb82526 .elementor-post__card');\n        let maxOffset = 0;\n\n        \/\/ Reset eerder toegevoegde marge\n        cards.forEach(card => {\n            const timeSpan = card.querySelector('.rt-reading-time');\n            if (timeSpan) {\n                timeSpan.style.marginTop = '';\n            }\n        });\n\n        \/\/ Bepaal grootste verticale afstand van leestijd tot de bovenrand van de kaart\n        cards.forEach(card => {\n            const timeSpan = card.querySelector('.rt-reading-time');\n            if (timeSpan) {\n                const cardRect = card.getBoundingClientRect();\n                const timeRect = timeSpan.getBoundingClientRect();\n                const offset = timeRect.top - cardRect.top;\n                if (offset > maxOffset) {\n                    maxOffset = offset;\n                }\n            }\n        });\n\n        \/\/ Voeg marge toe zodat alle leestijden op dezelfde hoogte komen\n        cards.forEach(card => {\n            const timeSpan = card.querySelector('.rt-reading-time');\n            if (timeSpan) {\n                const cardRect = card.getBoundingClientRect();\n                const timeRect = timeSpan.getBoundingClientRect();\n                const offset = timeRect.top - cardRect.top;\n                const diff = maxOffset - offset;\n                if (diff > 0) {\n                    timeSpan.style.marginTop = diff + 'px';\n                }\n            }\n        });\n    }\n\n    \/\/ Run eenmaal na laden, en opnieuw bij resize\n    alignReadingTime();\n    window.addEventListener('resize', alignReadingTime);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5088f e-flex e-con-boxed e-con e-parent\" data-id=\"3b5088f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0df1c7 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b0df1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:34,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;3&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-404330 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.bluecore.nl\/en\/wat-is-de-beste-crm-voor-de-groothandel\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-1024x538.jpg\" class=\"attachment-large size-large wp-image-404350\" alt=\"CRM groothandel\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-1024x538.jpg 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-300x158.jpg 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel-768x403.jpg 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/CRM-groothandel.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Stef Groenendaal' src='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp' srcset='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp 2x' class='avatar avatar-128 photo avatar-default' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.bluecore.nl\/en\/wat-is-de-beste-crm-voor-de-groothandel\/\" target=&quot;_blank&quot;>\n\t\t\t\tWat is de beste CRM voor de groothandel?\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>De groothandel groeit weer, maar ontspannen is de markt allerminst. Marges staan onder druk, klanten verwachten meer digitale service en prijsstijgingen blijven een thema. Juist dan heb je grip nodig op klantdata, commerci\u00eble kansen en processen.\u00a0Welke CRM-oplossing\u00a0helpt groothandels om dat overzicht praktisch te organiseren?\u00a0<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-390688 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.bluecore.nl\/en\/samen-met-aurea-crm-op-bezoek-bij-rijk-zwaan\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/2026_RZ_Visit-Sebastian-1024x768.jpeg\" class=\"attachment-large size-large wp-image-390692\" alt=\"Team bluecore\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/2026_RZ_Visit-Sebastian-1024x768.jpeg 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/2026_RZ_Visit-Sebastian-300x225.jpeg 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/2026_RZ_Visit-Sebastian-768x576.jpeg 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/2026_RZ_Visit-Sebastian-1536x1152.jpeg 1536w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/06\/2026_RZ_Visit-Sebastian.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Stef Groenendaal' src='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp' srcset='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/STef_Bluedesk.5120.webp 2x' class='avatar avatar-128 photo avatar-default' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.bluecore.nl\/en\/samen-met-aurea-crm-op-bezoek-bij-rijk-zwaan\/\" target=&quot;_blank&quot;>\n\t\t\t\tSamen met\u00a0Aurea\u00a0CRM\u00a0op bezoek bij Rijk Zwaan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>Soms komen technologie, samenwerking en passie voor innovatie op een bijzondere manier samen. Dat was het geval tijdens het bezoek van\u00a0Aurea&#8217;s\u00a0Portfolio\u00a0Director Sebastian, die vanuit El Salvador zijn Europese rondreis langs leveranciers, partners en klanten is gestart, en wij hadden de eer om als eerste Europese partner op zijn agenda te staan.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-297223 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.bluecore.nl\/en\/retail-onder-druk-deze-crm-oplossing-helpt\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/05\/CRM-oplossing-retail-1024x538.jpg\" class=\"attachment-large size-large wp-image-297231\" alt=\"CRM oplossing retail\" srcset=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/05\/CRM-oplossing-retail-1024x538.jpg 1024w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/05\/CRM-oplossing-retail-300x158.jpg 300w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/05\/CRM-oplossing-retail-768x403.jpg 768w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/05\/CRM-oplossing-retail-1536x806.jpg 1536w, https:\/\/www.bluecore.nl\/wp-content\/uploads\/2026\/05\/CRM-oplossing-retail-2048x1075.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Michiel Vink' src='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Michiel_Vink_portret_.5120.webp' srcset='https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/Michiel_Vink_portret_.5120.webp 2x' class='avatar avatar-128 photo avatar-default' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.bluecore.nl\/en\/retail-onder-druk-deze-crm-oplossing-helpt\/\" target=&quot;_blank&quot;>\n\t\t\t\tRetail onder druk? Deze CRM-oplossing helpt\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>Minder winkelmeters. Kleinere teams. Scherpere marges. Voor veel\u00a0retailbedrijven\u00a0is krimpen of reorganiseren geen keuze meer, maar noodzaak. Juist dan wil je maximale grip op je klanten, je\u00a0voorraden\u00a0en je rendement.\u00a0Wat is de rol van CRM daarin?\u00a0<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Leestijd:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuten<\/span><\/span>Artificial intelligence (AI) verandert de manier waarop we klantrelaties beheren. Waar AI ooit vooral een hype was, zoeken organisaties nu naar concrete toepassingen. Deze AI en CRM pagina bespreekt de trends en kansen voor 2025. AI accelereert CRM Volgens het vakblad CIO versnelt AI de evolutie van CRM: met agentic AI, gerichte use\u2011cases en workforce\u2011realignments [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[15],"class_list":["post-126922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI en CRM \u2013 trends en kansen in 2026 - Bluecore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluecore.nl\/en\/ai-en-crm-trends-en-kansen-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI en CRM \u2013 trends en kansen in 2026 - Bluecore\" \/>\n<meta property=\"og:description\" content=\"Leestijd: 2 minutenArtificial intelligence (AI) verandert de manier waarop we klantrelaties beheren. Waar AI ooit vooral een hype was, zoeken organisaties nu naar concrete toepassingen. Deze AI en CRM pagina bespreekt de trends en kansen voor 2025. AI accelereert CRM Volgens het vakblad CIO versnelt AI de evolutie van CRM: met agentic AI, gerichte use\u2011cases en workforce\u2011realignments [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluecore.nl\/en\/ai-en-crm-trends-en-kansen-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluecore\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T13:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluecore.nl\/wp-content\/uploads\/2025\/12\/CRM-implementatie-industrie.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1988\" \/>\n\t<meta property=\"og:image:height\" content=\"1326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Michiel Vink\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bluecore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/\"},\"author\":{\"name\":\"Bluecore\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/#\\\/schema\\\/person\\\/10f87650c1be5caa4826282369eb24b9\"},\"headline\":\"AI en CRM \u2013 trends en kansen in 2026\",\"datePublished\":\"2026-04-16T13:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/\"},\"wordCount\":558,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bluecore.nl\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/CRM-implementatie-industrie.webp\",\"articleSection\":[\"sub\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/\",\"url\":\"https:\\\/\\\/www.bluecore.nl\\\/ai-en-crm-trends-en-kansen-in-2026\\\/\",\"name\":\"AI en CRM \u2013 trends en kansen in 2026 - 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Waar AI ooit vooral een hype was, zoeken organisaties nu naar concrete toepassingen. Deze AI en CRM pagina bespreekt de trends en kansen voor 2025. 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