Our online keynote on CRM implementations attracted a lot of viewers. And for good reason. Because the question of how to make a CRM project a success is a concern for many organizations. Perhaps you were there. Perhaps it was on your schedule, but something came up. No problem: you can now watch the keynote back.
When a CRM project doesn't deliver what was expected, the software is often blamed. The system isn't good enough, the setup is too complex, or the functionalities don't align sufficiently.
Why CRM implementations fail
But even before implementation begins, choices are made that will determine the success of the entire process. Consider unclear goals, processes that are not yet well-defined, insufficient involvement from the organization, or inadequate attention to the people who will be working with it daily.
The figures show how great that risk is:
➡️ 55% of the CRM projects are not meeting their objectives
➡️ 10% is canceled even before go-live
➡️ More than 60% of failed implementations are due to people and processes
These are not small signals. They show that CRM success doesn't start with the technical setup, but with the question: where do you want to go as an organization?
Success begins before implementation
During the keynote, Stefan and Michiel will address the question of why CRM journeys often go wrong before implementation even begins. They will discuss recognizable pitfalls, share concrete tips, and demonstrate how to strengthen your CRM project from the start.
You will discover, among other things:
➡️ Why Clear Objectives Are Essential for CRM Success
➡️ how to prevent the project from being approached too much from a technical perspective
Why processes need to be right before you implement
➡️ how to engage users from the start
➡️ and how to make your CRM align with how your organization works.
This makes the keynote interesting for organizations that are about to start with CRM, but also for companies that find their current CRM environment is not delivering what they expected.
Watch the keynote again and discover how to successfully start your CRM journey.
